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The web site has the following on the web site, "At Rolls Right Industries, we understand that our customers depend on timely deliveries to maintain proper inventory levels, fully-stocked shelves and secure sales." We noticed that the web page also said " Whether youre are a local supplier." It also said " To the retail sector or a custom broker, with a wide range of time sensitive freight transportation services, Rolls Right will get you there. And updating expanding our fleet. Rolls Right continues to ensure that its customers are continually satisfied and its people are properly equipped." The header had bc trucking companies as the highest ranking optimized keyword. This keyword is followed by local trucking company, vancouver shipping, and vancouver transporting which isn't as urgent as bc trucking companies. The other words rollsright.ca uses is same day delivery. LTL trucking Vancouver is included and will not be viewed by search crawlers.